Steven Spielberg has decided not to participate in this summer's Beijing Olympic Games as an artistic adviser, citing China's lack of progress in resolving the humanitarian crisis in Darfur.
NBC's pulled a surprise in its first scheduling announcement for the 2008 Summer Olympics in Beijing: Oxygen will get two hours of gymnastics and other sports each weeknight at 6 for 10 days.
The Beijing Olympics' opening ceremony on Aug. 8 could become the first sporting event to attract more than 1 billion viewers, according to research company Initiative Sports Futures.
Microsoft kicked off the Consumer Electronics Show on Sunday night by announcing a major partnership with NBC to webcast the Olympic games on demand.
As befits a nation in which all efforts are being geared toward the upcoming Olympics, the new CCTV towers, an 80-story building that will integrate all aspects of TV at the world's most-watched…
The International Olympic Committee has awarded the digital broadcast rights for the 2008 Beijing Olympics within China to CCTV.com, the online arm of state broadcaster CCTV.
NBC Universal's NBC Olympics unit has linked up with Chinese media conglom Xinhua Finance Media to produce animated skein "Ring Force Five" ahead of next year's Beijing Games.
Jackie Chan has shown his vocal dexterity with his latest recording, "We Are Ready," the official countdown song to the 2008 Beijing Olympics.
Kung fu will be featured at the Olympics in Beijing next year but the world's most famous practitioners, the monks of the ancient Shaolin temple immortalized in 1970s skein "Kung Fu," won't be taking…
A leading Chinese Olympics official has said that any efforts to link the 2008 Beijing Olympic Games to political issues or boycotts would be "inappropriate and unpopular".