The U.S TV ad market marked is poised for a recession, but the anticipated downturn will in the short-term be off set by the Beijing Olympics, the European soccer championship and the U.S. elections.
One of the biggest matchups at the Beijing Olympics promises to be wrestling. Not the grappling of athletes, but the bouts between China and human rights activists. So far, China has shown its…
Chinese Olympics officials broke their silence Thursday on Steven Spielberg's decision to quit as artistic director of the Beijing Games.
China's Olympic coverage on state broadcaster CCTV focused on athletes preparing for the games in August and neither the TV channel nor any other domestic media gave any space to Steven Spielberg's…
Steven Spielberg has decided not to participate in this summer's Beijing Olympic Games as an artistic adviser, citing China's lack of progress in resolving the humanitarian crisis in Darfur.
NBC's pulled a surprise in its first scheduling announcement for the 2008 Summer Olympics in Beijing: Oxygen will get two hours of gymnastics and other sports each weeknight at 6 for 10 days.
The Beijing Olympics' opening ceremony on Aug. 8 could become the first sporting event to attract more than 1 billion viewers, according to research company Initiative Sports Futures.
Microsoft kicked off the Consumer Electronics Show on Sunday night by announcing a major partnership with NBC to webcast the Olympic games on demand.
As befits a nation in which all efforts are being geared toward the upcoming Olympics, the new CCTV towers, an 80-story building that will integrate all aspects of TV at the world's most-watched…
The International Olympic Committee has awarded the digital broadcast rights for the 2008 Beijing Olympics within China to CCTV.com, the online arm of state broadcaster CCTV.
NBC Universal's NBC Olympics unit has linked up with Chinese media conglom Xinhua Finance Media to produce animated skein "Ring Force Five" ahead of next year's Beijing Games.