Casting wider TV net via smart phones and tablets becomes a priority
Theatrical marketing is at a time of unprecedented one-on-one access to moviegoers -- but exactly how to take advantage of that feedback is not entirely certain from one film to the next, Hollywood's…
For filmmaker Eli Roth, it's sometimes necessary to take even the minutest matters into your own hands.
Innovative online marketing helped fuel 'Ted'
Consumer marketing at AMC Theaters experienced a seismic shakeup in the past three years. The theater chain, the second-largest in the U.S., ramped up involvement in digital media that connects the…
Eli Roth, the hyphenate behind projects ranging from the "Hostel" films and the Netflix horror series "Hemlock Grove" to the upcoming Universal release "The Man With the Iron Fists," will headline…
Fledgling marketers earning higher-ups' respect
Veteran film marketer Marvin Levy will be the first inductee into Variety's Motion Picture Marketing Hall of Fame on Tuesday during the 2011 Film Marketing Summit.
One day, TV commercials may leap off the screen at you.
Despite its soaring cool factor, it is rare that social network marketing can, by itself, make a movie a big hit -- or cause it big damage. But no film marketer dare go without it.
Variety's first Film Marketing Summit, focused on feature film promotion, will take place Oct. 5-6 at the Universal Hilton in Los Angeles.