Does all of Madison Avenue believe in the value of TV viewers who see commercials up to a week after their initial run date, or is that interest found only in a few houses on the street? Answering…
Olivier Gers, a TV-production executive who has specialized in weaving ad messages into reality series including “American Idol,” is joining a media-buying firm that works for such blue-chip sponsors…
TV's biggest night will be used to sell TVs. In its first business initiative under new president and chief operating officer Lucy Hood. the Academy of Television Arts & Sciences has struck a…
AOL named Bob Lord, previously head of ad agency Publicis Groupe's digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer…
The bulk of TV content watched on smartphones and tablets today is provided through Netflix and Hulu Plus -- not networks or pay TV providers, according to a new study. About 64% of TV shows viewed…
The funny thing about "Upfront Week" is that, usually, very little "upfronting" actually takes place.
Advertisers try to harness the audience reach of gory dramas such as "The Walking Dead" while striving to keep their brand images clean.
Kinetic Content has named Peter Wasek as senior veep of finance and Melissa Weaver as senior veep of business and legal affairs. Wasek was previously with Walden Media. Weaver served as counsel for…
With Sherman heading up the charge, Logo, now in 50 million homes, underwent a brand shift meant to reflect the mainstreaming of gays and lesbians into American culture, which translated into a slew…
Traditional Hollywood players have struggled to crack the code when it comes to developing wholly original Web content. Count Gail Berman and Lloyd Braun as exceptions to that.