A new digital venture is betting old-school Broadway is the key to a lucrative new-media audience. Stage 17, launching a public beta next month ahead of a wider rollout later in the spring, targets a…
For a new Broadway production trying to carve out an identity, a link to a nationally recognizable brand can be a big leg up.
SpotCo, the Gotham-based ad agency that's one of the major players in Broadway advertising and marketing, has laid plans for a staffing shift centered around the June 2013 exit of chief ooperating…
You hear it a lot around Broadway these days: The rising tide lifts all boats.
The team-up of Internet-based discount outlet Groupon and ticketing giant Ticketmaster prompts the question: Will Broadway shows start turning up on Groupon more frequently now?
For many Broadway producers, market research is the thing you do when you stand at the back of the house and gauge an audience's reactions to a show.
Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom.
Today's secret marketing word is ... "nontraditional!"
Broadway's getting app-happy.
The Obamas like Broadway, and Broadway's loving it.
Domestic Film DAILY
PROVIDED BY: Box Office
300: Rise of an Empire
300: Rise of an Empire1Daily:$3.9M Cumulative:$48.9M Warner Brothers -66.23%
Mr. Peabody & Sherman
Mr. Peabody & Sherman2Daily:$2.2M Cumulative:$34.4M Fox / DreamWorks Animation -77.26%
Non-Stop3Daily:$1.3M Cumulative:$53.9M Universal Pictures -67.83%