Twitter loves to tout the real-time immediacy of its 140-character service — making it ideal for stirring the social conversation about live TV. But with Twitter’s deal with the National Football…
Paramount could hardly have predicted that within the first two years of the launch of "The Godfather: Five Families," the game would generate more than $100 million in revenue.
The most ambitious element of NBC’s mega-gameshow “The Million Second Quiz” may not be the giant structure erected in Gotham for contestants to live in, or the fact that the Peacock cleared out its 8…
Online game developer Zynga extended newly hired CEO Don Mattrick, previously head of Microsoft’s Xbox biz, a compensation package potentially worth more than $50 million in cash and stock over the…
With the Xbox One revealed and ready to launch this fall, Don Mattrick, president of Microsoft's Interactive Entertainment Business, has left the company to become CEO of social gaming company Zynga…
Now that second-screen viewing and audience participation are mainstays, networks can gauge immediate fan reactions and be a part of the conversation. Just how they choose to do that depends on the…
The Force is now with Electronic Arts. The second largest videogame publisher has locked down an exclusive multi-year deal to produce "Star Wars" games for all platforms. Deal comes a month after…
Independent filmmakers may have Sundance, but indie gamemakers head to San Francisco.
Warner Bros. Interactive Entertainment has opened the doors to WB Games San Francisco, a new development studio that will specialize in creating free-to-play, mobile, social and browser-based games…
CBS has emerged the winner of a bidding war for the pilot of a primetime gameshow based on the Zynga mobile game "Draw Something" from Sony Pictures Television, Ryan Seacrest Prods. and Embassy Row.
Fox Broadcasting Co. has taken a small equity stake in a tech firm that specializes in creating apps to accompany TV shows.