In a signal of advertisers' increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25…
Eli Roth, the hyphenate behind projects ranging from the "Hostel" films and the Netflix horror series "Hemlock Grove" to the upcoming Universal release "The Man With the Iron Fists," will headline…
Aggressive online ads more likely to engage auds
I've never considered myself paranoid, but I am growing antsy about all those people out there who are collecting data about me.
A number of major TV players are taking a cue from the Internet in an effort to generate more bang for the buck in smallscreen advertising -- and even their own promo campaigns.
More “Simulmedia” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$1.6M Cumulative:$258.3M Disney 3.68%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$1.1M Cumulative:$150.7M Paramount Pictures -0.62%
If I Stay
If I Stay3Daily:$1.0M Cumulative:$20.6M Warner Brothers / New Line -0.71%