Advanced television advertising company Simulmedia has hired longtime Fox executive Laurel Bernard as its new president of entertainment marketing. Bernard will be based in Los Angeles and report to…
In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25…
Eli Roth, the hyphenate behind projects ranging from the "Hostel" films and the Netflix horror series "Hemlock Grove" to the upcoming Universal release "The Man With the Iron Fists," will headline…
Aggressive online ads more likely to engage auds
I've never considered myself paranoid, but I am growing antsy about all those people out there who are collecting data about me.
A number of major TV players are taking a cue from the Internet in an effort to generate more bang for the buck in smallscreen advertising -- and even their own promo campaigns.