In a signal of advertisers' increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25…
Eli Roth, the hyphenate behind projects ranging from the "Hostel" films and the Netflix horror series "Hemlock Grove" to the upcoming Universal release "The Man With the Iron Fists," will headline…
Aggressive online ads more likely to engage auds
Domestic Film DAILY
PROVIDED BY: Box Office
No Good Deed
No Good Deed1Daily:$1.6M Cumulative:$25.9M Sony / Screen Gems -71.48%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$578,865 Cumulative:$306.6M Disney -72.21%
Dolphin Tale 2
Dolphin Tale 23Daily:$522,465 Cumulative:$16.4M Warner Brothers -87.42%
I've never considered myself paranoid, but I am growing antsy about all those people out there who are collecting data about me.
A number of major TV players are taking a cue from the Internet in an effort to generate more bang for the buck in smallscreen advertising -- and even their own promo campaigns.