Beyond press kits


Online, "The Perfect Storm" explodes with lightning and distress calls. "Mission: Impossible 2" and "Titan A.E." need you to save the world and the human race. Long called boring and viewed as…

Sites & Sounds


When it comes to using Web sites as a promotional tool, it's safe to say that every site out there is hoping for some "Blair Witch" magic. But "The Blair Witch Project" phenomenon was a pinnacle of…

Making Waves


It may just be a case of the right hand not knowing what the left is doing. Or it may be part of a strategy so Byzantine even the people who designed it don't really know how it works. Then again, it…

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