The Department of Justice’s Antitrust Division is suing to block the proposed merger of cinema advertising networks National CineMedia and Screenvision. Bill Baer, assistant attorney general for the…
Movie theaters are trying to go interactive again, with Audience Entertainment and Screenvision debuting interactive technology in theaters across the country. Since Sept. 12, customers of 100…
Movie-advertising network National CineMedia has cut deals with partners including Disney’s Maker Studios, Twitter, Shazam Entertainment and the Grammy Awards in a bid to bring sponsored content to…
The two companies that have made ads on the movie screen as much a part of the process as buying popcorn and watching sneak previews have decided to merge. National CineMedia said it would pay…
Hoping to tap into the faith-based theatrical market, Screenvision and Teen Mania Ministries are partnering to release a feature-length version of the 22-year-old annual event Acquire the Fire on…
For CNN, the birth of the Royal Baby (complete with His or Her own royal hashtag) is a royal opportunity. Sure, everyone in the media muck will be diving into coverage of a story that nobody in the…
Following is some field reporting from the couch-potato fryer. Like the presentations themselves, we start off serious and get progressively sillier.
Don Payne, a writer for “The Simpsons” who also penned “Thor” and “Fantastic Four: Rise of the Silver Surfer,” died March 26 at home in Los Angeles after battling bone cancer. He was 48. Payne…
BBC Worldwide is partnering with in-theater advertising company Screenvision to bring Daniel Craig-narrated nature docu "One Life" to Stateside theaters for a limited engagement on Feb. 21.
Explores the nature of American masculinity in a surface-scratching fashion that does no favors to men -- or America, for that matter.