Movie theaters are trying to go interactive again, with Audience Entertainment and Screenvision debuting interactive technology in theaters across the country. Since Sept. 12, customers of 100…
Movie-advertising network National CineMedia has cut deals with partners including Disney's Maker Studios, Twitter, Shazam Entertainment and the Grammy Awards in a bid to bring sponsored content to…
The two companies that have made ads on the movie screen as much a part of the process as buying popcorn and watching sneak previews have decided to merge. National CineMedia said it would pay…
Hoping to tap into the faith-based theatrical market, Screenvision and Teen Mania Ministries are partnering to release a feature-length version of the 22-year-old annual event Acquire the Fire on…
For CNN, the birth of the Royal Baby (complete with His or Her own royal hashtag) is a royal opportunity. Sure, everyone in the media muck will be diving into coverage of a story that nobody in the…
Following is some field reporting from the couch-potato fryer. Like the presentations themselves, we start off serious and get progressively sillier.
Don Payne, a writer for “The Simpsons” who also penned “Thor” and “Fantastic Four: Rise of the Silver Surfer,” died March 26 at home in Los Angeles after battling bone cancer. He was 48. Payne…
BBC Worldwide is partnering with in-theater advertising company Screenvision to bring Daniel Craig-narrated nature docu "One Life" to Stateside theaters for a limited engagement on Feb. 21.
Explores the nature of American masculinity in a surface-scratching fashion that does no favors to men -- or America, for that matter.
In less than a year, McGurk has transformed Cinedigm by cutting deals that divested the company of its screen advertising and digital delivery systems so it could focus on leading the markets for…