Product positioning evolves into an indispensible art.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
More “Ruben Igielko-herrlich” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Heaven is for Real
Heaven is for Real1Daily:$3.7M Cumulative:$3.7M Sony / TriStar 0.00%
Captain America: The Winter Soldier
Captain America: The Winter Soldier2Daily:$3.5M Cumulative:$170.6M Disney -25.44%
Rio 23Daily:$3.0M Cumulative:$49.3M Fox -28.83%