Product positioning evolves into an indispensible art.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
More “Ruben Igielko-herrlich” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
300: Rise of an Empire
300: Rise of an Empire1Daily:$3.9M Cumulative:$48.9M Warner Brothers -66.23%
Mr. Peabody & Sherman
Mr. Peabody & Sherman2Daily:$2.2M Cumulative:$34.4M Fox / DreamWorks Animation -77.26%
Non-Stop3Daily:$1.3M Cumulative:$53.9M Universal Pictures -67.83%