Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
Product positioning evolves into an indispensible art.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
More “Ruben Igielko-herrlich” on Variety.com
2016-2017 Oscar Predictions