Product positioning evolves into an indispensible art.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
More “Ruben Igielko-herrlich” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Lucy1Daily:$5.4M Cumulative:$54.3M Universal Pictures 9.55%
Hercules2Daily:$3.8M Cumulative:$36.9M Paramount Pictures 13.27%
Dawn of The Planet of The Apes
Dawn of The Planet of The Apes3Daily:$2.5M Cumulative:$177.2M Fox 13.35%