Product positioning evolves into an indispensible art.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
More “Ruben Igielko-herrlich” on Variety.com
2016-2017 Oscar Predictions
- ‘La La Land,’ ‘Doctor Strange,’ ‘The Crown’ Win Costume Designers Guild Awards
- Spirit Awards Hosts Nick Kroll and John Mulaney on Friendship, Indie Films and Day Drinking
- Final Oscar Predictions as the Season Hits the Home Stretch
- Behind-the-Scenes Video of Ryan Gosling Playing Piano in ‘La La Land’ (EXCLUSIVE)