Product positioning evolves into an indispensible art.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
More “Ruben Igielko-herrlich” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$2.6M Cumulative:$234.3M Disney -1.91%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$2.3M Cumulative:$128.8M Paramount Pictures -3.52%
Let's Be Cops
Let's Be Cops3Daily:$1.7M Cumulative:$34.2M Fox -6.44%