Product positioning evolves into an indispensible art.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
Domestic Film DAILY
PROVIDED BY: Box Office
The Maze Runner
The Maze Runner1Daily:$7.8M Cumulative:$32.5M Fox -42.23%
A Walk Among the Tombstones
A Walk Among the Tombstones2Daily:$2.9M Cumulative:$12.8M Universal Pictures -42.27%
This Is Where I Leave You
This Is Where I Leave You3Daily:$2.7M Cumulative:$11.6M Warner Brothers -44.36%
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.