Many in the film industry believe that current tracking systems, which have been loudly criticized this summer for considerable inaccuracies in predicting opening weekend box office, are in dire need…
The film that has garnered the most attention this year in China is the June release "Tiny Times," a homegrown picture that has been likened to "The Devil Wears Prada" and "Sex and the City."
Fox has upped Will Somers to head of network research. Appointment arrives after former head Melva Benoit parted ways with the net earlier this year. As senior veep, Somers will oversee an array of…
The number of Americans jettisoning pay TV is still fairly small — but data clearly shows that cord-cutting is picking up the pace as the cost of cable and satellite TV service continues to climb…
Facebook users are more likely to chinwag about broadcast dramas and comedies — and less about cable, news and live sports programming — compared with TV-related chatter on Twitter and other social…
Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine’s Los Angeles office, and report to Vivi Zigler, president of…
Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing…
Piepenkotter will oversee research for FX, FXM and FXX. The latter launches September 2.
Vice President Joseph Biden on Thursday urged passage of a White House proposal to study the effect of violent videogames on the behavior of minors despite the fact that "there is part of the…
The mixed blessings of our technologically connected world include advancing a trend Monty Python might have lampooned as the Bureau of Silly Interactivity and Meaningless Polls.
Cape Town -- While the South African film market is maturing, the lack of market research is "one of the biggest problems" facing the local industry, says producer Danie Bester of Film Factory.