Two series hardly constitute a pattern, but Lifetime's latest original dramas both sip from the same tepid pool: A female detective, balancing work and family.
"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.
Lifetime has doubled its scripted series content to four while also picking up 11 unscripted skeins for the 2011-12 TV campaign.
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Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$5.8M Cumulative:$281.2M Disney -16.98%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$3.7M Cumulative:$166.3M Paramount Pictures -21.00%
If I Stay
If I Stay3Daily:$2.5M Cumulative:$32.3M Warner Brothers / New Line -25.19%