Two series hardly constitute a pattern, but Lifetime's latest original dramas both sip from the same tepid pool: A female detective, balancing work and family.
"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.
Lifetime has doubled its scripted series content to four while also picking up 11 unscripted skeins for the 2011-12 TV campaign.
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Domestic Film DAILY
PROVIDED BY: Box Office
No Good Deed
No Good Deed1Daily:$1.0M Cumulative:$29.9M Sony / Screen Gems -11.16%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$557,622 Cumulative:$308.5M Disney -4.92%
Dolphin Tale 2
Dolphin Tale 23Daily:$459,663 Cumulative:$18.1M Warner Brothers -9.19%