Two series hardly constitute a pattern, but Lifetime's latest original dramas both sip from the same tepid pool: A female detective, balancing work and family.
"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.
Lifetime has doubled its scripted series content to four while also picking up 11 unscripted skeins for the 2011-12 TV campaign.
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Domestic Film DAILY
PROVIDED BY: Box Office
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles1Daily:$7.6M Cumulative:$79.8M Paramount Pictures 13.49%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$6.6M Cumulative:$188.5M Disney 23.68%
Into the Storm
Into the Storm3Daily:$2.1M Cumulative:$21.1M Warner Brothers / New Line 21.06%