Two series hardly constitute a pattern, but Lifetime's latest original dramas both sip from the same tepid pool: A female detective, balancing work and family.
"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.
Lifetime has doubled its scripted series content to four while also picking up 11 unscripted skeins for the 2011-12 TV campaign.
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Domestic Film DAILY
PROVIDED BY: Box Office
Dawn of The Planet of The Apes
Dawn of The Planet of The Apes1Daily:$3.3M Cumulative:$155.7M Fox -14.77%
The Purge: Anarchy
The Purge: Anarchy2Daily:$2.1M Cumulative:$41.4M Universal Pictures -17.98%
Planes: Fire and Rescue
Planes: Fire and Rescue3Daily:$2.0M Cumulative:$25.8M Disney -5.49%