Two series hardly constitute a pattern, but Lifetime's latest original dramas both sip from the same tepid pool: A female detective, balancing work and family.
"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.
Lifetime has doubled its scripted series content to four while also picking up 11 unscripted skeins for the 2011-12 TV campaign.
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Domestic Film DAILY
PROVIDED BY: Box Office
Heaven is for Real
Heaven is for Real1Daily:$3.7M Cumulative:$3.7M Sony / TriStar 0.00%
Captain America: The Winter Soldier
Captain America: The Winter Soldier2Daily:$3.5M Cumulative:$170.6M Disney -25.44%
Rio 23Daily:$3.0M Cumulative:$49.3M Fox -28.83%