Two series hardly constitute a pattern, but Lifetime's latest original dramas both sip from the same tepid pool: A female detective, balancing work and family.
"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.
Lifetime has doubled its scripted series content to four while also picking up 11 unscripted skeins for the 2011-12 TV campaign.
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Domestic Film DAILY
PROVIDED BY: Box Office
300: Rise of an Empire
300: Rise of an Empire1Daily:$3.1M Cumulative:$56.2M Warner Brothers -26.61%
Mr. Peabody & Sherman
Mr. Peabody & Sherman2Daily:$2.4M Cumulative:$39.6M Fox / DreamWorks Animation -15.75%
Non-Stop3Daily:$1.3M Cumulative:$56.9M Universal Pictures -21.36%