Jennifer Lopez is hitting the small screen in a big way.
Q’Viva! The Chosen
The race is on to capture the U.S. Hispanic market, with mainstream networks and their Hispanic counterparts battling for primacy.
MundoFox, the new Spanish-lingo network from Fox Intl. Channels and Colombian broadcaster RCN, set to debut in the fall, has secured affiliates in 40% of U.S. Hispanic households.
The broadcast networks are doing a fairly good job of delivering ratings for the low-rated weekend hours with unscripted and news programs -- but not all of them work.
Fox will air unscripted series "Q'Viva! The Chosen" in primetime beginning Saturdays next month, completing the U.S. piece of Endemol's massive global distribution strategy.
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Jamie King may be the only person in the world eager to call his new talent competition series "the anti-'American Idol.' "
Jennifer Lopez and Marc Anthony have reeled in Facebook and YouTube in their search for Latino talent for their new performing arts competish, "Q'Viva! The Chosen."