Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
Product placement peeps battle oversaturation.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
More “Propaganda Gem” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$1.5M Cumulative:$256.7M Disney -28.55%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$1.1M Cumulative:$149.6M Paramount Pictures -34.60%
If I Stay
If I Stay3Daily:$1.0M Cumulative:$19.5M Warner Brothers / New Line -32.20%