Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
Product placement peeps battle oversaturation.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
More “Propaganda Gem” on Variety.com
Domestic Film WEEKEND OF
PROVIDED BY: Box Office
Frozen1Weekend: $31.6M Disney
Out of the Furnace
Out of the Furnace3Weekend: $5.3M Relativity Media