Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
Product positioning evolves into an indispensible art.
Product placement peeps battle oversaturation.
Domestic Film DAILY
PROVIDED BY: Box Office
The Equalizer1Daily:$8.2M Cumulative:$34.1M Sony / Columbia -39.59%
The Boxtrolls2Daily:$4.9M Cumulative:$17.3M Focus -34.47%
The Maze Runner
The Maze Runner3Daily:$4.3M Cumulative:$58.0M Fox -46.49%
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
Audi, which has been able to boost its profile with a series of successful product placements, like the "Iron Man" franchise, has tapped Iconic Entertainment to handle such deals.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.