Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
Product positioning evolves into an indispensible art.
Product placement peeps battle oversaturation.
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
Audi, which has been able to boost its profile with a series of successful product placements, like the "Iron Man" franchise, has tapped Iconic Entertainment to handle such deals.