Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
Product positioning evolves into an indispensible art.
Product placement peeps battle oversaturation.
Domestic Film DAILY
PROVIDED BY: Box Office
No Good Deed
No Good Deed1Daily:$1.2M Cumulative:$28.9M Sony / Screen Gems -35.29%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$586,451 Cumulative:$307.9M Disney -24.71%
Dolphin Tale 2
Dolphin Tale 23Daily:$506,166 Cumulative:$17.6M Warner Brothers -28.02%
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
Audi, which has been able to boost its profile with a series of successful product placements, like the "Iron Man" franchise, has tapped Iconic Entertainment to handle such deals.
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.