WME/IMG’s expansion into the world of sports continued Wednesday with the announcement that the agency had bought Professional Bull Riders, the rodeo-style event that bills itself as “the…
Professional Bull Riders
CBS Interactive has saddled up with Professional Bull Riders, in a pact to produce and manage PBR's new digital subscription service offering rodeo fans 100-plus live streaming broadcasters and…
Some networks focus sports coverage on football, some on basketball and baseball. At cabler RFD-TV, it’s all about bull riding. The rural-centric net will commemorate the Professional Bull Riders'…
There's no more ambitious entrepreneur in the cable biz today than Patrick Gottsch, who's raising a crop of channels targeting viewers in rural America. Gottsch's privately held Rural Media Group…
Rural Media Group, parent company of cabler RFD-TV, has tapped Randy Bernard as CEO.
Let the branding begin. That's the mantra at cable sports networks renamed by NBC and CBS to take advantage of rights owned by the companies that run on their bigger broadcast brothers.
At least twice during "The Ride," documaker Meredith Danluck's behind-the-scenes look at competitors, entertainers and other participants on the Professional Bull Riders circuit, announcers warn…