Looks like Hollywood is trying to invent a new measuring stick. Rentrak, a company that aims to analyze viewership of movies and TV shows no matter how they are seen, is purchasing a business that…
"Skyfall" is expected to be a windfall for marketers as the James Bond actioner rolls out in U.S. theaters.
Product positioning evolves into an indispensible art.
Ryan Reynolds may have found his hero car: a bright orange Dodge Challenger.
Audi, which has been able to boost its profile with a series of successful product placements, like the "Iron Man" franchise, has tapped Iconic Entertainment to handle such deals.
At first blush, it's a finding that sounds like cause for celebration for culture-over-commerce purists: According to a report by Nielsen, product placement on primetime programming for the first six…
Frustrated by their exclusion from an ad industry confab on product placement, about 100 Hollywood writers and actors staged a noisy protest outside the Beverly Hills Hotel on Wednesday.
One NATPE panel of industry professionals dissected the burgeoning programming trends, even challenging each other to develop new business models, while a panelist on midseason shows noted a study on…
Production and talent management concern Benderspink has partnered with Wall Street corporate raider Richard Bard and producer Bill Papariella's newly formed media company, 9th Floor Media Holdings…
Putting content into a new context will be key for media companies' survival in the 21st century. That was the message delivered Monday by Werner Lauff, president and CEO of the Bertelsmann Broadband…