Product Placement Tv

Marketplace

  • Biz

Placed ads make TV bow

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It's been a long time coming, but most British couch potatoes will be wondering what all the fuss was about as product placement finally made its belated appearance on TV screens.

  • TV

Product placement

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Putting content into a new context will be key for media companies' survival in the 21st century. That was the message delivered Monday by Werner Lauff, president and CEO of the Bertelsmann Broadband…