Product Placement Tv

Marketplace

  • Biz

Placed ads make TV bow

By

It's been a long time coming, but most British couch potatoes will be wondering what all the fuss was about as product placement finally made its belated appearance on TV screens.

  • TV

Product placement

By

Putting content into a new context will be key for media companies' survival in the 21st century. That was the message delivered Monday by Werner Lauff, president and CEO of the Bertelsmann Broadband…

More “Product Placement Tv” on Variety.com

Loading...