Product Placement Tv

  • Biz

Placed ads make TV bow

By

It's been a long time coming, but most British couch potatoes will be wondering what all the fuss was about as product placement finally made its belated appearance on TV screens.

  • TV

Product placement

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Putting content into a new context will be key for media companies' survival in the 21st century. That was the message delivered Monday by Werner Lauff, president and CEO of the Bertelsmann Broadband…

More “Product Placement Tv” on Variety.com

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Marketplace

VScore

Domestic Film DAILY

PROVIDED BY: Box Office

  1. 1

    Captain America: The Winter Soldier

    Daily Gross:$4.7M

    Cume to04.15.14: $167.1M

    Captain America: The Winter Soldier

    1
    Daily:$4.7M Cumulative:$167.1M Disney 36.50%
  2. 2

    Rio 2

    Daily Gross:$4.3M

    Cume to04.15.14: $46.3M

    Rio 2

    2
    Daily:$4.3M Cumulative:$46.3M Fox 59.74%
  3. 3

    Draft Day

    Daily Gross:$1.2M

    Cume to04.15.14: $11.9M

    Draft Day

    3
    Daily:$1.2M Cumulative:$11.9M Lionsgate / Summit 43.09%

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