Product Placement Tv

  • Biz

Placed ads make TV bow

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It's been a long time coming, but most British couch potatoes will be wondering what all the fuss was about as product placement finally made its belated appearance on TV screens.

  • TV

Product placement

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Putting content into a new context will be key for media companies' survival in the 21st century. That was the message delivered Monday by Werner Lauff, president and CEO of the Bertelsmann Broadband…

More “Product Placement Tv” on Variety.com

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Data

Domestic Film DAILY

PROVIDED BY: Box Office

  1. 1

    Guardians of the Galaxy

    Daily Gross:$1.6M

    Cume to08.28.14: $258.3M

    Guardians of the Galaxy

    1
    Daily:$1.6M Cumulative:$258.3M Disney 3.68%
  2. 2

    Teenage Mutant Ninja Turtles

    Daily Gross:$1.1M

    Cume to08.28.14: $150.7M

    Teenage Mutant Ninja Turtles

    2
    Daily:$1.1M Cumulative:$150.7M Paramount Pictures -0.62%
  3. 3

    If I Stay

    Daily Gross:$1.0M

    Cume to08.28.14: $20.6M

    If I Stay

    3
    Daily:$1.0M Cumulative:$20.6M Warner Brothers / New Line -0.71%

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