Product Placement Tv

  • Biz

Placed ads make TV bow


It's been a long time coming, but most British couch potatoes will be wondering what all the fuss was about as product placement finally made its belated appearance on TV screens.

  • TV

Product placement


Putting content into a new context will be key for media companies' survival in the 21st century. That was the message delivered Monday by Werner Lauff, president and CEO of the Bertelsmann Broadband…