Imagine if your local bar served just one beer company’s products. That may be the feeling one gets by consistently viewing programs on the suite of Turner cable networks owned by Time Warner as the…
Making the rounds of syndie distribs at the NATPE confab in Miami last week reminded me of a question that's been bugging me for some time: How do broadcasters make money in daytime these days when…
The recent blow-up between Anthony Bourdain and Travel Channel over the cabler's use of his voice and likeness in an ad for Cadillac illustrates an issue that's become a growing point of contention…
"Skyfall" is expected to be a windfall for marketers as the James Bond actioner rolls out in U.S. theaters.
Brands have long flocked to Univision's telenovelas, eager to get their products in front of Spanish-speaking audiences. But the channel's taking product placement to a whole new level with its…
In Paramount's "Transformers: Dark of the Moon," one of the more striking characters is Brains, an Autobot that camouflages in plain sight.
Product positioning evolves into an indispensible art.
Product placement peeps battle oversaturation.
With TV viewers increasingly hitting the fast forward button to speed through commercials in the programs they've loaded onto their DVRs, product integration between advertisers and series has become…
Audi, which has been able to boost its profile with a series of successful product placements, like the "Iron Man" franchise, has tapped Iconic Entertainment to handle such deals.