As studios produce more summer tenptoles based on established brands, they're looking to take a larger share of the nearly $50 billion in licensed merchandise sales generated from film and TV…
Proctor & Gamble Walmart
A company that less than a decade ago started as a way for fans to name that tune (and be able to buy it) has become the most promising digital frontier for television shows and brands looking to…
Here are the moves and shakers behind UTV's multiple media initiatives, which encompasses film, TV content, games and broadcasting.
Traditional Hollywood players have struggled to crack the code when it comes to developing wholly original Web content. Count Gail Berman and Lloyd Braun as exceptions to that.
Telepic is saddled with a story that makes most Disney Channel fare look like "Masterpiece Theater."
After a brutal season -- saved a bit by the Winter Olympics -- NBC's looking toward summer, scheduling a mix of new and returning series.
NBC has agreed to another family-friendly project funded by big-ticket advertisers Walmart and Procter & Gamble.
United Talent Agency is beefing up its branded entertainment efforts, partnering with marketing exec Jarrod Moses to launch United Entertainment Group.
During the presidential elections, ComedyCentral.com gave a glimpse of the future of online advertising via content created for Unilever's Wisk laundry detergent. A banner on the site's home page…