Some of the most interesting comedy taking place during Thursday’s "Late Night With Jimmy Fallon" may occur during its commercial breaks. In an intriguing ploy meant to harness both TV advertising…
Proctor & Gamble 2-hour Movie
As the maker of wholesome, all-American products like Tide, Crest and Pampers, Procter & Gamble has never been one for sponsoring bawdy talk. But the company isn’t above a little potty humor. When…
When Pepsi signed on to host the first season of Fox’s “The X-Factor” in 2011, the deal was heralded as landmark: Where network sister “American Idol” had three main sponsors, “X Factor” would have…
"The Bachleorette" has run on ABC – off and on – since 2003. And yet only in 2013 did Clorox decide to advertise in the show. What brought the well-known bleach to the saucy reality series? An…
The manliest thing about NBCU's new guy-focused Esquire channel may be the attempt to launch it.
The funny thing about "Upfront Week" is that, usually, very little "upfronting" actually takes place.
Condé Nast, in biggest bid yet to parlay lifestyle magazine franchises into video entertainment, announced plans to deliver slate of more than 30 new online shows this year — adding channels for…
Don't be fooled by the shrimp cocktail. The real upfront isn't taking place on the stages of the many glitzy presentations stuffing the calendar between now and late May.
Although no issue is more polarizing than abortion, a reasonable person can see what motivates both sides, beyond those engaged in political calculus: people who fervently believe a woman should have…
Long a staple of the feature world, independent financing is finally trickling into television.
After a brutal season -- saved a bit by the Winter Olympics -- NBC's looking toward summer, scheduling a mix of new and returning series.