Procter & Gamble

  • TV

Upfronts against a wall

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Forget what you think you know about the upfronts. The supposition that advertisers are paying more for access to ever bigger audiences is false. Program ratings -- much like pork bellies or crude…

  • TV

'Dr. Laura' boycott builds

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AT&T and American Express are likely to become the next major corporations to pass on advertising on Paramount's upcoming "Dr. Laura" TV show. As with Procter & Gamble, AT&T's and Amex's decisions…

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