When Pepsi signed on to host the first season of Fox's “The X-Factor” in 2011, the deal was heralded as landmark: Where network sister “American Idol” had three main sponsors, “X Factor” would have…
Fox is seeking around $4 million for the privilege of running a 30-second spot in Super Bowl XLVIII, according to buyers and other executives familiar with the situation, a slight tick up from the…
Two of the world's biggest advertising companies said Sunday they would merge, in a maneuver likely to affect big-spending marketers like PepsiCo and Coca-Cola as well as media companies like CBS…
Given the "any revenue is good revenue" mantra adapted by the music biz in the wake of the digital revolution, across-the-board destigmatization of commercial sponsorship is not only the norm, it's…
CBS and Pepsi are teaming to put a video ad inside issues of Entertainment Weekly magazine.
Pepsi is branching out into the film biz by producing what is set to become the biggest budget Arab musical of all time. "Bahr Al Nujoom," Arabic for sea of stars, features a line-up of some of the…
Lloyd Braun's favorite cola is turning out to be Pepsi. Pepsi-Cola North America has inked a first-look deal with BermanBraun, the production entity formed by Gail Berman and Lloyd Braun in January.
ESPN has tapped Katie Lacey as senior vice president of marketing. She'll report to marketing exec VP Sean Bratches and will oversee all marketing for ESPN as well as management of both ESPN and ABC…
Producer Matti Leshem has left Michael Davies' Diplomatic Prods. and partnered with Pepsi to launch his own shingle.
L.A.-based diskery Damian Music has teamed with Pepsi for the latter's first retail CD, "Pepsiworld -- The Album," a compendium of songs by such artists as the Backstreet Boys, Coolio and Salt 'n'…
Domestic Film DAILY
PROVIDED BY: Box Office
Frozen1Daily: $2.5M Cumulative: $138.8M Disney 20.11%
Out of the Furnace
Out of the Furnace3Daily: $588,587 Cumulative: $6.3M Relativity Media 17.52%