From binge viewing to social media marketing to the cutting edge of storytelling to the boom in live TV, top executives and creatives gathered Tuesday to dissect all aspects of an ever-changing…
In an all-day digital fiesta of the undead, HBO has enlisted 13 "True Blood" cast members to share gory details from the season 6 run with a series of social media events and a live broadcast from…
HBO has hired Pamela Levine as its new exec VP of marketing.
When news surfaced Dec. 6 that Paramount execs John Lesher, Rob Moore and Brad Weston were poised for promotions, one of the key questions asked was what the new reporting structure would be. It took…
Twentieth Century Fox has brought new meaning to the term "window dressing."
Breena Camden, head of publicity and promotions for Fox Searchlight, is moving across the lot to become exec VP of publicity and field marketing for 20th Century Fox.