Optimedia

  • TV

Defining a cable hit

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"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.

  • TV

Thrifty five thrives on a shoestring

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The U.K.'s upstart terrestrial web Five, owned by RTL and United Business Media, faces a familiar business problem as its new management team attempt to build on the audience gains of the past 18…

More “Optimedia” on Variety.com

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Data

Domestic Film WEEKEND OF

PROVIDED BY: Box Office

  1. 1

    No Good Deed

    Weekend Gross:$24.5M

    No Good Deed

    1
    Weekend:$24.5M
  2. 2

    Dolphin Tale 2

    Weekend Gross:$16.6M

    Dolphin Tale 2

    2
    Weekend:$16.6M
  3. 3

    Guardians of the Galaxy

    Weekend Gross:$8.0M

    Guardians of the Galaxy

    3
    Weekend:$8.0M Disney

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