Optimedia

  • TV

Defining a cable hit

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"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.

  • TV

Thrifty five thrives on a shoestring

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The U.K.'s upstart terrestrial web Five, owned by RTL and United Business Media, faces a familiar business problem as its new management team attempt to build on the audience gains of the past 18…

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