Anyone who's worked in the ad business recognizes the adage, often attributed to 19th century department store pioneer John Wanamaker: "I know that half of my advertising budget is wasted, but I'm…
"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.
The U.K.'s upstart terrestrial web Five, owned by RTL and United Business Media, faces a familiar business problem as its new management team attempt to build on the audience gains of the past 18…
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