Experiential marketing may be the latest buzz word among advertisers, but Doritos is taking the promotional concept a step further and embracing a more aspirational approach to sell chips. The…
It's looking less likely that “Stone Cold” Steve Austin will ever return to WWE's ring to wrestle in another high-profile match — unless it's a videogame. Austin, who represented WWE's edgier…
In one of its largest content deals to date, Hulu Plus has inked an exclusive multiyear pact with WWE to stream all of the company's TV shows and some of its Web series.
WWE is getting its wrestlers back on Saturday mornings, as the company has seen its younger fanbase grow since embracing a family friendly PG rating for all of its shows in 2008.
"Main Event" is joining WWE's weekly lineup of shows, with the new series set to bow on the ION Television network this fall.
In one of the busiest periods of WWE's history, the company is readying to launch a new TV network, overhauling its struggling film division, and prepping next month's "WrestleMania 28," featuring…
Dwayne Johnson's presence paid off not only for Universal's "Fast Five" at the box office, but for WWE and its biggest pay-per-view of the year, "WrestleMania."
World Wrestling Entertainment's "Friday Night SmackDown" is moving to cable.