iTunes is no match for pay-TV VOD, according to new NPD Group research.
If Reed Hastings needs another reason to hope for a partnership with HBO, new data on mobile video consumption isn't going to change his mind.
Movie rentals on digital platforms continue to grab the home-video spotlight, with the segment growing 5% over the past year, but U.S. consumers are still renting discs in big numbers.
Domestic Film DAILY
PROVIDED BY: Box Office
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles1Daily:$7.6M Cumulative:$79.8M Paramount Pictures 13.49%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$6.6M Cumulative:$188.5M Disney 23.68%
Into the Storm
Into the Storm3Daily:$2.1M Cumulative:$21.1M Warner Brothers / New Line 21.06%
Videogame sales fell for the fourth month in a row, down 32% in April to $630 million from new product, according to market research firm the NPD Group
The video-on-demand market for paid rentals is currently ruled by pay TV services, but the Internet-on-demand market is growing in strength, according to the NPD Group.