No conversation about Nielsen in the media business is complete without the word "frustration." There's little about the pre-eminent TV measurement company that hasn't drawn complaints, particularly…
Ratings and consumer research firm Nielsen announced an agreement with the Federal Trade Commission that gives it clearance for the proposed $1.3 billion acquisition of Arbitron, which measures radio…
TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen’s ratings may finally get a solution — next year. Next week, Nielsen will formally announce to…
Nielsen says it finally has statistical proof that Twitter traffic sometimes drives TV ratings — and vice versa — but the research firm doesn’t know why some shows are more simpatico with social…
Nielsen claims it has successfully completed a technical trial with CBS and Syncbak to measure mobile TV viewing — and could eventually track usage on other apps, including Aereo’s controversial…
ABC will participate in Nielsen's first trial to incorporate mobile video apps into the firm's online ratings, as the network tries to get a handle on audiences accessing content across multiple…
Nielsen has reversed a two-year slide in the number of U.S. TV homes in which it tracks TV ratings thanks to a little help from a new calculus that takes into account broadband-connected TVs. The…
The TV industry is taking a small step towards catching up with the consumption patterns of its audience, who are increasingly making use of digital technologhy to watch their favorite programs.
Network execs have lately been quick to chide Nielsen as an old dog that can’t seem to learn new, more digitally savvy tricks, citing a ratings system that does not account for online numbers that…
As the Olympics near, cable networks are pulling out all the stops and scoring some big Nielsens with original fare.
Nielsen Media Research has revised its May 25-31 primetime averages, docking each major net a tenth of a point. With the finishing order remaining the same, the week's corrected averages are: NBC, a…
2016-2017 Oscar Predictions
- Oscars: With Historic ‘Moonlight’ Win, the Academy Embraces Empathy Over Escapism
- Oscar-Winner Casey Affleck Calls Denzel Washington ‘One of the First People Who Taught Me How to Act’
- Epic Oscars Mistake: Faye Dunaway, Warren Beatty Announce Wrong Best Picture Winner
- ‘La La Land’ Makes Damien Chazelle Youngest Best Director Winner in Oscars History