ABC will participate in Nielsen's first trial to incorporate mobile video apps into the firm's online ratings, as the network tries to get a handle on audiences accessing content across multiple…
Nielsen has reversed a two-year slide in the number of U.S. TV homes in which it tracks TV ratings thanks to a little help from a new calculus that takes into account broadband-connected TVs. The…
One week after opening to decent numbers, NBC drama "Hannibal" held up well in its second outing Thursday — opposite repeats on the competition — and continues to look better than other recent shows…
While their English-language counterparts have struggled in the ratings so far this year, Univision and Telemundo are headed in the other direction. The Spanish-language broadcasters recorded some…
With little lead-in support, NBC drama “Hannibal” opened to decent-ish but unexceptional ratings Thursday — running third among the dramas in the hour but certainly an improvement over the most…
Network execs have lately been quick to chide Nielsen as an old dog that can’t seem to learn new, more digitally savvy tricks, citing a ratings system that does not account for online numbers that…
Networks that rely on 18-34 year-old viewers are being shortchanged by Nielsen. So said CW president Mark Pedowitz at the net's Television Critics Assn. panel Sunday in Pasadena.
If a viewer watches a TV show on a tablet, should that be reflected in its Nielsen rating?
The major broadcast and cable nets should take a big step forward in monetizing Internet viewing of full-length programs this fall.