No conversation about Nielsen in the media business is complete without the word "frustration." There's little about the pre-eminent TV measurement company that hasn't drawn complaints, particularly…
TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen’s ratings may finally get a solution — next year. Next week, Nielsen will formally announce to…
Nielsen claims it has successfully completed a technical trial with CBS and Syncbak to measure mobile TV viewing — and could eventually track usage on other apps, including Aereo’s controversial…
2016-2017 Oscar Predictions
ABC will participate in Nielsen's first trial to incorporate mobile video apps into the firm's online ratings, as the network tries to get a handle on audiences accessing content across multiple…
Nielsen has reversed a two-year slide in the number of U.S. TV homes in which it tracks TV ratings thanks to a little help from a new calculus that takes into account broadband-connected TVs. The…
The TV industry is taking a small step towards catching up with the consumption patterns of its audience, who are increasingly making use of digital technologhy to watch their favorite programs.
Despite its relative youth, there's a tremendous amount of tradition surrounding the media business.
Network execs have lately been quick to chide Nielsen as an old dog that can’t seem to learn new, more digitally savvy tricks, citing a ratings system that does not account for online numbers that…
Nielsen Media Research was in full damage control mode Wednesday as the primetime network ratings were held hostage for a third day in a row.