No conversation about Nielsen in the media business is complete without the word "frustration." There's little about the pre-eminent TV measurement company that hasn't drawn complaints, particularly…
Ratings and consumer research firm Nielsen announced an agreement with the Federal Trade Commission that gives it clearance for the proposed $1.3 billion acquisition of Arbitron, which measures radio…
TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen’s ratings may finally get a solution — next year. Next week, Nielsen will formally announce to…
2016-2017 Oscar Predictions
Looking to win more Hollywood followers, Twitter has hired Jennifer Prince, formerly Google’s head of media and entertainment ad sales, to pitch new ways movie and TV marketers can use the social…
Nielsen has reversed a two-year slide in the number of U.S. TV homes in which it tracks TV ratings thanks to a little help from a new calculus that takes into account broadband-connected TVs. The…
The TV industry is taking a small step towards catching up with the consumption patterns of its audience, who are increasingly making use of digital technologhy to watch their favorite programs.
If a viewer watches a TV show on a tablet, should that be reflected in its Nielsen rating?
Nielsen and Twitter are joining forces to establish a new measurement intended to be a companion metric to TV ratings, the companies announced Monday.
A new collaboration to measure iPad usage announced Wednesday by Disney-ABC Television Group and Nielsen reflects the growing industrywide urgency to understand the device's impact on media…
Arthur C. Nielsen Jr., whose family company has been the final word on whether television shows are hot or not for more than a half-century, died in in Winnetka, Ill., on Monday. He was 92 and had…
The digital information recorded by the digital cable box and sent back to the cable operator represents a treasure-trove of viewing behavior far more detailed than Nielsen ratings generated from a…