TV's upfront marketplace has started to move. And once again, Fox is doing the pace-setting among the Big Four networks.
Network Tv Advertising
Last week, the nation's biggest TV networks made glitzy "upfront" presentations to advertisers in the hopes of tempting them to sponsor this fall's TV slate. This week, so far, marketers are keeping…
Hulu's three TV-focused owners are taking more control of the streaming-video site's ad sales, another sign of the tension that sometimes flashes between the popular video hub and the media…
The funny thing about "Upfront Week" is that, usually, very little "upfronting" actually takes place.
AMC Networks saw net income increase significantly in the first quarter due in arge part d to ad demand at its flagship cabler.
CBS' ambitious series "Under the Dome" is leading the charge among the broadcasters to recapture viewers and advertising dollars that have fled to cable during the summer months.
CBS Corp. said net income rose in the first quarter, buoyed by higher ad rates its flagship network won for its broadcast of Super Bowl XLVII. First-quarter revenue rose to about $4.04 billion, up…
Hulu is facing competition from the likes of Google TV and a new streaming-only subscription service from Netflix, but one of its bigger challenges may be growing pains felt within its group of…