To help get the word out about its National Hockey League broadcasts as well as other sports programming, NBCUniversal's NBC Sports Network cabler is tapping something of a distant relation.
Network Broadcast Sports Ratings
Amid a backdrop of record-low ratings for some broadcast shows, cable is feeling pretty good about its prospects in this year's upfront advertising sales derby.
The wraps will come off a new national network when Fox Sports Media Group holds its first upfront Tuesday. The timing is apropos as talk of escalating rights costs dominates the industry and sports…
The 'Ahas!' were audible Wednesday as News Corp. COO Chase Carey admitted what he called "the world's worst-kept secret": Fox's plan to launch a national sports network to compete with ESPN.
By partnering to launch a new regional cable network in an overflowing market rather than making a straightforward rights deal, the Los Angeles Dodgers and Time Warner Cable have doubled down on…
There's a discernible dividing line this season between TV's haves and have-nots.
Let the branding begin. That's the mantra at cable sports networks renamed by NBC and CBS to take advantage of rights owned by the companies that run on their bigger broadcast brothers.