Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and…
The yellow Twinkie-shaped characters have not only helped launch Universal's first family franchise in well over a decade, but have instantly made the studio a major player in the lucrative animation…
Neal Baer has set his sights on soda as the subject of his next nonfiction book and documentary project.
Universal's "Battleship" is ready to set sail with the Coca-Cola Co., Subway and Kraft enlisting to serve as the actioner's primary promotional partners.
"Rio" isn't an obvious magnet for marketers, since 20th Century Fox's toon isn't based on a popular property.
Panache Animation's producer duo Guillaume Noblet and Fred Remuzat are developing their first feature, "Smog," an English-language fantasy suspenser 3D toon.
Stephanie Testa has been upped to senior VP of corporate alliances at Universal Partnerships & Licensing.
Former TV Guide Network prexy Ryan O'Hara has been tapped as topper of Topps Co., maker of baseball cards and confections.
Levity Prods., the shingle behind Comedy Central's upcoming "The Jeff Dunham Show," has merged under the same roof with Levity Management, producer Triage Entertainment and branded entertainment firm…
Luc Besson's EuropaCorp has struck a multimillion dollar equity financing deal with Gallic bank BNP Paribas for the upcoming second part of its "Arthur" saga, "Arthur and the Revenge of Maltazard,"…
The Firm has become a consultant to media buyer ZenithOptimedia Group. Management/production company will use its relationships in TV, movie, music and other media to make brand integration deals for…