TNT this weekend gave several surprised New York City moviegoers co-starring roles as “virtual extras” alongside Sean Bean in a promotional stunt for its upcoming drama series “Legends.” The event…
Movie-advertising network National CineMedia has cut deals with partners including Disney's Maker Studios, Twitter, Shazam Entertainment and the Grammy Awards in a bid to bring sponsored content to…
The two companies that have made ads on the movie screen as much a part of the process as buying popcorn and watching sneak previews have decided to merge. National CineMedia said it would pay…
The success of bigscreen fine-arts cinemacast “Leonardo Live” has spurred its producers, PhilGrabskyFilms.com and BY Experience, to team with alternative content distributor NCM Fathom Events to…
"Star Trek: The Next Generation" is about to fly into theaters as Paramount Pictures readies to release a sequel to J.J. Abrams' "Star Trek." CBS Home Entertainment and NCM Fathom Events will give…
Quentin Tarantino fans will get a gift this holiday season when "Reservoir Dogs" and "Pulp Fiction" return to theaters for one night only this December.
Kurt Hall, the chairman and CEO for National CineMedia, is honored with the Salah M. Hassanein Humanitarian Award.
Theater owners are hoping alternative programming can brighten the uncertainty in the exhibition biz -- and sporting events are looking like the beacon of the business.
Disney's homevid titles will get time on more than 13,400 bigscreens under a pact with National CineMedia.