Opening with the most oft-repeated opening line in the history of film advertising, the clever new trailer for Lake Bell's "In a World..." begins a bit like the hilarious high-concept promo for the…
Swords and water are the predominant themes of Warner Bros.' trailer for its sword and sandals sequel "300: Rise of an Empire," unveiled a full nine months before the March 7 release.
Last month, Warner Bros. unveiled this action-heavy trailer for Guillermo del Toro's "Pacific Rim" at WonderCon.
In the early days of movie advertising, trailers announced virtually every upcoming feature with shameless hyperbole. Now one docu exposes the artistry behind the advertising: "Coming Attractions"…