DC comic book characters, the Ninja Turtles and the NBA All-Stars are among characters unveiled in the first trailer for Warner Bros. animated “The Lego Movie.” Chris Pratt, Morgan Freeman and Liam…
It's summer movie season, which means distribs are scrambling to attach trailers for their big fall releases to maximum-exposure tentpoles. Amid all that long-distance hype drops a new extended…
Opening with the most oft-repeated opening line in the history of film advertising, the clever new trailer for Lake Bell's "In a World..." begins a bit like the hilarious high-concept promo for the…
Swords and water are the predominant themes of Warner Bros.' trailer for its sword and sandals sequel "300: Rise of an Empire," unveiled a full nine months before the March 7 release.
Last month, Warner Bros. unveiled this action-heavy trailer for Guillermo del Toro's "Pacific Rim" at WonderCon.
In the early days of movie advertising, trailers announced virtually every upcoming feature with shameless hyperbole. Now one docu exposes the artistry behind the advertising: "Coming Attractions"…
More “Movie Trailer” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$2.6M Cumulative:$234.3M Disney -1.91%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$2.3M Cumulative:$128.8M Paramount Pictures -3.52%
Let's Be Cops
Let's Be Cops3Daily:$1.7M Cumulative:$34.2M Fox -6.44%