The characters that make up Marvel's “Guardians of the Galaxy” may not be well known to most moviegoers, but that hasn't dissuaded Disney from lining up a roster of licensees that will produce…
You knew this was coming: Syfy and studio The Asylum are extending campy "Sharknado" franchise to a broad range of merchandise, including T-shirts and potentially other products like bags, posters…
As studios produce more summer tenptoles based on established brands, they're looking to take a larger share of the nearly $50 billion in licensed merchandise sales generated from film and TV…
The Beatles' recordings became the property of Universal Music Group last year, thanks to the label group's acquisition of EMI's recorded assets, but today UMG added a key additional piece to the…
Marketers typically shy away from pairing up with films unless they're based on an existing — and already popular — property. But with hits like "High School Musical," "Camp Rock" and "The Cheetah…
Striker Entertainment's Russell Binder and Legendary have lined up potentially lucrative licensing deals tied to Guillermo del Toro's "Pacific Rim" that are as impressive as its onscreen giants.
Even before "Man of Steel" helps set up a "Justice League" movie at Warner Bros., the studio's consumer products division is already getting consumers — especially kids and families — used to seeing…
Superman doesn't drive an iconic car or sport a belt laden with gadgets, so when it comes to designing merchandise, toymakers haven't had much to play with.
"The Big Bang Theory" is ready to rake in big bucks at retail.
To sell more DVDs and Blu-rays, retailers long have lured customers into their stores with exclusives. But for the homevideo launch of "The Hunger Games," Target hopes to hit the bullseye by going…