With Sherman heading up the charge, Logo, now in 50 million homes, underwent a brand shift meant to reflect the mainstreaming of gays and lesbians into American culture, which translated into a slew…
Turner Broadcasting said Friday that Donna Speciale of MediaVest USA will join the company as president of Turner Entertainment and Animation sales.
Traditional Hollywood players have struggled to crack the code when it comes to developing wholly original Web content. Count Gail Berman and Lloyd Braun as exceptions to that.
Marketing agency Starcom MediaVest Group has announced a reorg.
MSN is getting into the celebrity news business, launching Wonderwall, an entertainment website created with BermanBraun Interactive.
Like the guy flailing around on the corner dressed up like a hotdog, cable execs will do just about anything for you to sample their wares.
News Corp. is laying the groundwork for a stepped-up marketing assault for its new DBS platform DirecTV.
Discovery has landed another major advertiser, Kraft Foods, to buy a massive advertising schedule on Discovery Channel and five of its sister cable networks, plus the NBC Saturday-morning lineup…
Next fall's syndicated rookies -- led by "Living It Up! With Ali & Jack," "The Ellen DeGeneres Show," "Starting Over" and "The Sharon Osbourne Show" -- vaulted over their first hurdle when they…