Traditional Hollywood players have struggled to crack the code when it comes to developing wholly original Web content. Count Gail Berman and Lloyd Braun as exceptions to that.
Marketing agency Starcom MediaVest Group has announced a reorg.
MSN is getting into the celebrity news business, launching Wonderwall, an entertainment website created with BermanBraun Interactive.
Like the guy flailing around on the corner dressed up like a hotdog, cable execs will do just about anything for you to sample their wares.
News Corp. is laying the groundwork for a stepped-up marketing assault for its new DBS platform DirecTV.
Discovery has landed another major advertiser, Kraft Foods, to buy a massive advertising schedule on Discovery Channel and five of its sister cable networks, plus the NBC Saturday-morning lineup…
Next fall's syndicated rookies -- led by "Living It Up! With Ali & Jack," "The Ellen DeGeneres Show," "Starting Over" and "The Sharon Osbourne Show" -- vaulted over their first hurdle when they…
More “MediaVest” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Captain America: The Winter Soldier
Captain America: The Winter Soldier1Daily:$4.3M Cumulative:$174.9M Disney 22.52%
Rio 22Daily:$3.6M Cumulative:$52.9M Fox 17.90%
Heaven is for Real
Heaven is for Real3Daily:$3.3M Cumulative:$7.0M Sony / TriStar -10.21%