A key ad management company has come on board using the standard digital identifier — dubbed Ad-ID — that’s been mandated for ads using SAG-AFTRA members as of March 31, 2014. Digital Generation…
Nielsen and Twitter are joining forces to establish a new measurement intended to be a companion metric to TV ratings, the companies announced Monday.
The Middle East conjures many images -- from oil-rich sheikdoms to the exotic spires of Riyadh to the uprising in Tarhir Square. But perhaps a more uniform image should be that of hoardes of hip…
In August, news network New Delhi Television (NDTV) took the somewhat unprecedented legal action of suing Television Audience Measurement Media Research India -- a joint venture of the Nielsen Co…
A new collaboration to measure iPad usage announced Wednesday by Disney-ABC Television Group and Nielsen reflects the growing industrywide urgency to understand the device's impact on media…
Anyone who's worked in the ad business recognizes the adage, often attributed to 19th century department store pioneer John Wanamaker: "I know that half of my advertising budget is wasted, but I'm…
Live Nation Entertainment has acquired online digital media measurement company Big Champagne, the companies announced late on Wednesday. Financial terms of the deal were not disclosed.
It's probably the single biggest issue vexing the television biz these days: how to measure ratings on the Internet.
The major broadcast and cable nets should take a big step forward in monetizing Internet viewing of full-length programs this fall.
NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.
The digital information recorded by the digital cable box and sent back to the cable operator represents a treasure-trove of viewing behavior far more detailed than Nielsen ratings generated from a…