Breakout mobile game hit Pokemon Go is starting to generate some significant revenue in the real world: GameStop CEO Paul Raines told The Street this week that the game is starting to have a…
The New England Patriots and Seattle Seahawks aren’t the only entities under pressure to deliver when Super Bowl XLIX kicks off this Sunday from Phoenix. With 30-second spots in NBC's broadcast of…
Twentieth Century Fox is taking its campaign to promote Digital HD on the road. Through the drive-through, actually. Under a a high-profile partnership among Fox, McDonald's and Microsoft's Xbox One…
2016-2017 Oscar Predictions
- ‘Sully,’ ‘Patriots Day,’ ‘Deepwater Horizon’ Could Crack Film Editing Oscar Race
- Oscars: ‘Rogue One,’ ‘Suicide Squad,’ ‘Fantastic Beasts’ Advance in Visual Effects Race
- Warren Beatty Honored by Kirk Douglas, Don Cheadle at Santa Barbara Fete
- Playback: Ben Foster on ‘Hell or High Water’ and Being a ‘Builder’ as an Actor
Robin Williams completes a rather lengthy journey back to his TV comedy roots with "The Crazy Ones," which casts him as a wacky advertising genius — the sort of creativity-can't-be-shackled type that…
Warner Bros. has a big party planned for the 75th anniversary of “The Wizard of Oz.” The studio plans an extensive $25 million marketing campaign around the film that will involve its theatrical…
For the native New Yorker, Austin's affiliation with Ronald McDonald House has been important both personally and professionally: "The fact that my mom's an oncology nurse means I've been very close…
There's nothing small about the promotional partnerships Columbia Pictures has lined up around "The Smurfs 2." The studio has brokered deals with more than 100 partners to help hype the Sony Pictures…
The yellow Twinkie-shaped characters have not only helped launch Universal's first family franchise in well over a decade, but have instantly made the studio a major player in the lucrative animation…
Alison McDonald has set up musical-comedy pilot "She Got Problems" at ABC, with ABC Studios attached to produce.
Fast-food partnerships are a staple of summer movie campaigns, but Disney was left without any after embracing a healthy eating initiative in 2006 that forced the Mouse House to end its 10-year…
A thoroughly unconvincing misadventure of a mock-doc "sequel" to Bruce McDonald's 1996 effort, "Hard Core Logo."