After two successful films, Lionsgate’s “Hunger Games” franchise is attracting an unexpected group of promotional partners for its next installment. Mazda, Doritos and Whole Foods Market have joined…
After backing the “Iron Man” films, Audi of America has signed on to support another Marvel comicbook character: Wolverine. The German automaker has launched a campaign around 20th Century Fox’s…
When it comes to promotional partnerships, "Star Trek" isn't known for going where no brand has ever gone before. In the films, Captain Kirk and his crew are never seen behind the wheel of a fancy…
Variety's Picks: ‘Iron Man 2′ Plot Holes, Quinto vs. Nimoy ‘Challenge,’ Cannes App, ‘True Blood’ Soundtrack, More
The Cinema Sins comedy crew found innumerable plot holes in Iron Man 2 that they detailed in this fastpaced countdown, pretty much confirming everything fanboys said when the sequel was released in…
Despite Chris Pine and Zachary Quinto being on the red carpet, the May 9 Gotham preem of Paramount's "Star Trek Into Darkness" at times seemed to be all about Benedict Cumberbatch.
Officially, Mazda is the automotive partner for Paramount Pictures’ “Star Trek Into Darkness.” But Audi is also running with the pop culture appeal of the sci-fi franchise, creating a potentially…
Film will make its world premiere in competition at Cannes Film Festival.
One of the highlights of Wayne Levin's career came two years ago when, after a protracted battle, Carl Icahn gave up his bid to take control of Lionsgate.
An unconventional, unsettling couple-on-the-run tale set in the multihyphenate's native Central Florida.
UPDATE: A&E’s “Duck Dynasty” did claim the top spot in the 18-49 program rankings for the night, as its 10 o’clock half-hour averaged a 3.7 rating and 8.5 million viewers overall. Its adults 18-34…