The room was buzzing on Friday with talk of data mining, viral campaigns and brand trust at Variety‘s Massive Entertainment Marketing Summit, which brought together, at the Beverly Hills Four…
Massive: The Advertising Summit
It's tough not to notice a Coca-Cola product when you're being entertained, and that's just the way Katie Bayne likes it. As president of North America Brands for Coca-Cola North America, Bayne…
For more than a century, advertisers have complained about the unscientific nature of their business by repeating the famous words attributed to 19th century department store mogul John Wanamaker…
Variety will fete Katie Bayne, prexy of North America Brands for Coca-Cola North America Group, with the Entertainment Branding Impact Award at its advertising summit on June 6 at the Hollywood…
Disney TV topper Anne Sweeney delved into the puzzle of digital media and advertising Thursday at the Massive advertising summit presented by Variety and Stillwell Partners.