When Paramount Pictures negotiated a deal with Disney in October 2010 to retain a portion of revenue from Marvel's “The Avengers” and ‘Iron Man 3,” the brass on Melrose Ave. had no way of knowing…
Marvels The Avengers
With "Iron Man 3" already collecting $711 million at the global box office in its first two weeks, the question everyone wants to know the answer to is not only "when" but "if" Robert Downey Jr. will…
Move comes after Whedon's "The Avengers" has earned nearly $1.5 billion at the worldwide box office and generated strong sales for "Avengers" merchandise.
When Marvel Studios first came up with the idea to assemble "The Avengers" on the bigscreen six years ago, the company had a lot to lose.
Joss Whedon's buoyant, witty and robustly entertaining superhero smash-up is escapism of a sophisticated order.
When Marvel Studios started recruiting promotional partners around its Iron Man, Thor and Captain America franchises, the company wanted to build long-term relationships with brands the way it's…