Joseph Helfgot, the sociologist who founded media market research firm MarketCast, died from complications of a heart transplant Wednesday in Boston. He was 60.
MarketCast, a division of Reed Business Information and a leading marketing research and strategy firm serving the entertainment industry, has tapped Henry Piney as a managing director.
As part of its ongoing expansion, Variety is moving its Los Angeles offices to a high-rise on Wilshire Boulevard that will be dubbed the Variety Building.
Charlie Koones is stepping down March 1 as president and publisher of Variety and the Reed Business Entertainment Group to pursue entrepreneurial ventures in media and entertainment.
If you thought it was tricky trying to figure out what people from Orange County, Calif., to South Orange, N.J., will see at the multiplex, try forecasting whether "The Devil Wears Prada" will play…
Hard Sell: He's been called the Godfather of modern-day movie research. And ever since exiting NRG, the market-research company he founded with Catherine Paura in 1978, Joe Farrell has been playing…
Hard Sell: The ancient Greeks had the oracle at Delphi. The Romans had Fortuna, the goddess of good luck. In Hollywood we have tracking, a research tool invented 25 years ago to manage marketing…
Twentieth Century Fox has named Jonathan Helfgot vice president for marketing research. Prior to Fox, Helfgot was senior manager of client services with MarketCast, a unit of Daily Variety's parent…