The theory that growing DVR usage is to blame for the mysterious ratings malaise gripping primetime got some new credence from a Nomura Equity Research analysis issued Thursday.
Live+same Day Ratings
It's been a year since Nielsen changed the way it rated syndicated programs so that all airings of a show are counted in its average audience rating no matter how many times a viewer watches the show…
Regis Philbin's final week on Disney-ABC's "Live! With Regis and Kelly" -- the syndicated series Philbin co-hosted for nearly 30 years -- was ratings gold for one of the talkiest of talkshows.
The rich get richer when it comes to DVR viewing, which is up sharply this season as a component of overall viewing of primetime skeins.
While the networks prep for the third frame of the season starting tonight, they still anxiously await final word on premiere-week viewership.