As studios produce more summer tenptoles based on established brands, they're looking to take a larger share of the nearly $50 billion in licensed merchandise sales generated from film and TV…
There's nothing small about the promotional partnerships Columbia Pictures has lined up around "The Smurfs 2." The studio has brokered deals with more than 100 partners to help hype the Sony Pictures…
Marvel continues to add some interesting acting clout to its space-set superhero fantasy “Guardians of the Galaxy,” with Benicio Del Toro the latest thesp to join the growing cast. The character Del…
The Force is now with Electronic Arts. The second largest videogame publisher has locked down an exclusive multi-year deal to produce "Star Wars" games for all platforms. Deal comes a month after…
The Jim Henson Co. is developing an animated feature film based on the children's books "Frog and Toad" with Craig Bartlett ("Dinosaur Train") penning the screenplay and Cory Edwards attached to…
Warner Bros. has lined up its first partners for "Man of Steel" and "The Hobbit" films before heading to Las Vegas for next week's Licensing Expo.
As a blitz of merchandise hits store shelves for "The Dark Knight Rises," Warner Bros. is turning to a campier source for a new Caped Crusader product: the 1960s "Batman" TV series.
Warner Bros. and comicbook publisher Bluewater Prods. have reached agreement over the rights to the title of the studio's upcoming "Wrath of the Titans" film.
Cinema Expo's kudos salute people and companies who think creatively about everything from creating toons to luring audiences to the multiplex.
CBS Films has opted to avoid a clash of the teen titans this summer.
When Robert Marick took the reins of 20th Century Fox TV's licensing and merchandising division, last October, "Avatar" had yet to become Hollywood's highest-grossing pic and "Glee" was starting to…