Forget those lingering summer BBQs, back-to-school shopping sprees, unpacking of sweaters from storage bins, and mulling over Halloween costume ideas. Forget it. You’re doing it wrong. September is…
Changing up its programming and making sure its stars are everywhere has helped land WWE one of its biggest advertisers: Doritos. The Frito-Lay chip brand, owned by PepsiCo, will serve as the…
Among the slackest, laziest, least movie-like movies released by a major studio in the last decade.
When it comes to licensing, Disney is the undisputed king of the castle. The Mouse House generated $39.4 billion in retail sales from licensing, dominating the category with 80% marketshare…
Marketers typically shy away from pairing up with films unless they're based on an existing — and already popular — property. But with hits like "High School Musical," "Camp Rock" and "The Cheetah…
John Cena's mission, to hype WWE's runaway success on social media, shows how eager World Wrestling Entertainment is to connect with a following that has grown from 92.3 million to 145 million across…
Before Dule Hill even tested for the role of Gus on Psych, he realized it wasn’t a typical TV series when James Roday, already cast as Shawn, came to his home to rehearse. "I was taken aback that he…
As a platinum recording artist and the star of No. 1 Hispanic celebrity reality series "I Love Jenni" on NBCU's Mun2, Rivera has channeled her celebrity status to call attention to the plight of…
With Batman and Harry Potter already on tour, Warner Bros. will now send Scooby-Doo on the road, with "Scooby-Doo Live! Musical Mysteries" hitting stages in January.
Art can be many things, but it is seldom hilarious, a shortcoming Wayne White hopes to correct in this refreshingly amusing art-doc portrait.
Operatic aspirations are replaced with the accessibility, theatricality and showbiz savvy of a Broadway musical in Diane Paulus' bright, beautiful and tuner-centric re-envisioning of "Porgy and…
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