When it comes to licensing, Disney is the undisputed king of the castle. The Mouse House generated $39.4 billion in retail sales from licensing, dominating the category with 80% marketshare…
The licensing biz is showing no fear in rallying around Godzilla. Fifteen years after Sony stumbled with its big-budget "Godzilla," leaving many partners left with unsold merchandise tied to the…
American Greetings has promoted Sean Gorman to president of AG Properties as the company, which is the home of Care Bears and Strawberry Shortcake, looks to expand its portfolio with more programming…
There's nothing small about the promotional partnerships Columbia Pictures has lined up around "The Smurfs 2." The studio has brokered deals with more than 100 partners to help hype the Sony Pictures…
Wall Street financiers Howard Silverman and Neil Grossman are opening their wallets for Hollywood, creating Toast & Jam Holdings by investing in production-financing banner Cinipix, animation house…
Superman doesn't drive an iconic car or sport a belt laden with gadgets, so when it comes to designing merchandise, toymakers haven't had much to play with.
If toy sales are any indication, Warner Bros. has nothing to worry about the retail strength of "The Dark Knight Rises."
TV Tokyo has picked up broadcast rights to "Monsuno," an original animated series targeting boys, which toymaker Jakks Pacific is producing with the U.S. arm of Japanese ad giant Dentsu and…
Having lured global eyeballs with fairies, Italian TV animation mogul Iginio Straffi is aiming to conquer American moviegoers with warriors.
While merchandise associated with Marvel's and DC's superheroes and films like "Transformers" command major attention in toy aisles each year, the top-selling action figures are not movie characters…