"Captain America: Civil War" took social by storm with an action-packed week including a new trailer, poster release, Tumblr Q&A and ticket sales kick-off – generating over 41.4 million engagements…
Iron Man Franchise
Hollywood has long turned to novels, comicbooks, toys and videogames as sources for films and TV shows, but could Japan’s Pachinko games be next? “The Dark Knight” trilogy’s executive producer…
If Rob Thomas gets his way, the “Veronica Mars” movie “will be the start” of a new franchise. “I want to be a (James) Bond franchise,” said the writer and creator of the “Veronica Mars” TV series…
When it comes to licensing, Disney is the undisputed king of the castle. The Mouse House generated $39.4 billion in retail sales from licensing, dominating the category with 80% marketshare…
After more than a decade, Universal's "Fast and Furious" franchise has proven itself a force to be reckoned with at the box office, with the series' sixth installment collecting north of $300 million…
Officially, Mazda is the automotive partner for Paramount Pictures’ “Star Trek Into Darkness.” But Audi is also running with the pop culture appeal of the sci-fi franchise, creating a potentially…
With "Iron Man 3" already collecting $711 million at the global box office in its first two weeks, the question everyone wants to know the answer to is not only "when" but "if" Robert Downey Jr. will…
Despite the inevitable franchise fatigue, this solid production still delivers more than enough of what fans expect.
Set for release on May 3, the 3D tentpole reunites Robert Downey Jr. with "Kiss Kiss Bang Bang" director/writer Shane Black.
Audi is returning to Marvel Studio's superhero franchise for a third time, providing hero cars and marketing dollars to "Iron Man 3."
Summit Entertainment's "The Twilight Saga: Breaking Dawn -- Part 2" is heading for a colossal weekend as fans rush to say goodbye, but its estimated $135 million will fall short of a franchise record.