Aggressive online ads more likely to engage auds
Hollywood studios, networks, and guilds and unions, and other content creators are pouring money into a broadcast and cable ad campaign, hoping to drum up support for a major piece of anti-piracy…
Hulu is facing competition from the likes of Google TV and a new streaming-only subscription service from Netflix, but one of its bigger challenges may be growing pains felt within its group of…
Internet advertising has become a bigger biz than cinema advertising in the U.K.
During the presidential elections, ComedyCentral.com gave a glimpse of the future of online advertising via content created for Unilever's Wisk laundry detergent. A banner on the site's home page…
More “Internet Advertising” on Variety.com
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