Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.
Aggressive online ads more likely to engage auds
Hollywood studios, networks, and guilds and unions, and other content creators are pouring money into a broadcast and cable ad campaign, hoping to drum up support for a major piece of anti-piracy…
Hulu is facing competition from the likes of Google TV and a new streaming-only subscription service from Netflix, but one of its bigger challenges may be growing pains felt within its group of…
Internet advertising has become a bigger biz than cinema advertising in the U.K.
During the presidential elections, ComedyCentral.com gave a glimpse of the future of online advertising via content created for Unilever's Wisk laundry detergent. A banner on the site's home page…
More “Internet Advertising” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
The Hobbit: The Desolation of Smaug
The Hobbit: The Desolation of Smaug1Daily: $6.2M Cumulative: $79.8M Warner Brothers / New Line -65.59%
Frozen2Daily: $1.6M Cumulative: $166.4M Disney -78.18%