Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.
Aggressive online ads more likely to engage auds
Hollywood studios, networks, and guilds and unions, and other content creators are pouring money into a broadcast and cable ad campaign, hoping to drum up support for a major piece of anti-piracy…
Domestic Film DAILY
PROVIDED BY: Box Office
No Good Deed
No Good Deed1Daily:$5.6M Cumulative:$24.3M Sony / Screen Gems -42.28%
Dolphin Tale 2
Dolphin Tale 22Daily:$4.2M Cumulative:$15.9M Warner Brothers -44.30%
Guardians of the Galaxy
Guardians of the Galaxy3Daily:$2.1M Cumulative:$306.0M Disney -46.66%
Hulu is facing competition from the likes of Google TV and a new streaming-only subscription service from Netflix, but one of its bigger challenges may be growing pains felt within its group of…
Internet advertising has become a bigger biz than cinema advertising in the U.K.