Hulu at some point expects to introduce a subscription video plan without any advertising — and compete more aggressively with Netflix. But today, the Internet TV service doesn't want to leave money…
Promising make buying Internet video advertising easier — and more TV-like — AOL announced a pact to acquire Adap.tv, which operates a global online video advertising platform, for $405 million in…
With more and more online distributors getting into the market, some of YouTube's longest-standing content providers are getting restless.
2016-2017 Oscar Predictions
The Obama Administration came out in support of an anti-piracy plan put forward by Google, Microsoft, Yahoo and other Internet companies that’s designed to cut off advertising revenue to rogue sites…
Google, Microsoft, Yahoo and AOL and other companies that manage advertising networks unveiled a set of voluntary “best practices” on combating copyright infringement, a set of standards to follow as…
ESPN is hoping marketers will take a swing at two new pitches in its digital-advertising repertoire, which the sports cabler is set to introduce at its upfront Tuesday in New York. In addition to…
When a media company – old or new – presents new programs featuring John Stamos or Gwyneth Paltrow, why wouldn't an advertiser throw money at some of them? Ad buyers have a couple of answers. Shows…
AOL is tripling investment in original video programming this year with a slate of 15 new shows, many featuring brand-name entertainment personalities including Sarah Jessica Parker, Hank Azaria…
Online video still doesn't match the breadth and power of television, but it's picking up steam — with professionally produced Internet video reaching an estimated 45 million U.S. viewers each month…
In one packed schmooze-and-booze New York week, digital media purveyors will try to dazzle Madison Avenue with new Internet shows, apps and ad executions.
Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.